A leading East European pharmaceuticals company wanted to develop communications with, and awareness among, audiences in the City of London, other EU financial centres, and the pharmaceuticals sector, with a view to enhancing the perception of the company among analysts and observers, and thus supporting the share price.

CONSILIA devised and implemented a campaign to position the company clearly within the financial market place, to ensure that the company is fully understood by existing and potential investors and the financial community in general; to maintain a strong profile for management, and to facilitate the ongoing growth of the company; to establish a cadre of journalists from the business and sector trade press who are well disposed towards the company and its management, and understand the company's complex structure.