OUR client had been criticised in the media for treating some customers better than others when handling their complaints. The BBC's Watchdog programme had taken up the issue and our client's Director of Communications had agreed to appear on the programme live, dealing with the criticisms. CONSILIA was asked to prepare him for this encounter.

With our extensive experience of TV journalism we were able to anticipate all the issues likely to be raised and the ways in which they would be treated and give the Director of Communications a very thorough briefing on the programme and its techniques. We rehearsed him extensively in a TV studio, building up his confidence, and then accompanied him to the programme to ensure ongoing support if required. The Director of Communications gave an extremely effective and self confident interview and was congratulated by the Watchdog team for his performance.